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Hoping to attract moviegoers and moviegoers alike, Amazon is heading to theaters

"I felt like Charlie Brown with a football," Ben Affleck said of the thought that the movie "Air," which he directed and stars in, would not be playing in theaters. 

It was a packed house at the AMC Town Center in Las Vegas in September when Ben Affleck slipped into the darkened theater. He wanted to see how his new film, "Air," would play with a test audience, some members of which might have turned up just to escape the scorching heat outside.

To his surprise, the crowd went wild for the film, about Nike's efforts in the 1980s to lure a young Michael Jordan to its struggling basketball brand. The audience applauded when Chris Tucker appeared on screen and shouted for Viola Davis.

“People were cheering before he said a line,” Mr. Affleck said in an interview.

And that made him feel rather deflated. He left the theater and called Matt Damon, his longtime partner and new business partner.

“God, man, this is tragic,” Mr. Affleck recalled telling Mr. Damon. “I haven't played a movie in a theater like this in years. And it's coming out on a streamer."

He added: "I felt like Charlie Brown with football."

But a funny thing happened on the way to Amazon's Prime Video service, which financed the $130 million film. After similarly raucous screenings in Los Angeles, Amazon has decided that the film will go theatrical first – opening on 3,500 screens in the United States this week and in more than 70 other markets worldwide. It will run for at least a month and is the company's biggest release in cinemas since it started making films in 2015.

"Originally we thought our customers are on Prime, so that's where we should deliver our movies, but now we're thinking about the larger audience and assuming most of the United States are Prime members anyway," Jennifer Salke. the head of Amazon and MGM Studios said in an interview. "So why not offer these movies theatrically and allow people to come back to that experience and then move directly to Prime?"

 

Jennifer Salke, the head of Amazon Studios, is a veteran television executive and was initially wary of releasing movies theatrically. 

Amazon now says its ultimate goal is to release 10 to 12 movies a year in theaters. Not all of them will be on as many screens as "Air" or play for as long. Instead, any theatrical strategy will be based on perceived box office potential. And other movies will continue to debut on Prime Video.

The news is a huge win for the beleaguered theater business, with year-to-date ticket sales down 25 percent from before the pandemic.

"It's really not just about playing 'Air,'" said Greg Marcus, CEO of the Marcus Corporation, a movie entertainment and lodging business in Milwaukee. “The bigger, more important story is her commitment to making a play, so some of it works and some of it doesn't. Success should be judged on an entire shale and include all revenue generated over the life of the shale.”

Definition of Technology

 Term that is composed of two Greek words that are " tekne " which means technique, art and " loggia " that gives a translation of skill, that is to say, that is the technique or skill of something or something, from the past human beings They have searched and found a variety of knowledge that has given them the experience that has led them to improve their lives. The technology was first defined by Jacob Bigelow in 1829 as: "... principles, processes and nomenclatures of the most famous arts, particularly those that involve applications of science , and that can be considered useful, promoting the benefit of society, together with the emolument of those who persecute them ". 




The pen is one of the first technologies that made it easier for humans to write and remember their thoughts. That technology was improved with the development of the printing press. This device facilitated the mass production of the written word, allowing everyone to share their information with others. 

Therefore, technology represents the set of knowledge with which man develops a better environment, healthier, more pleasant and above all comfortable for the optimization of life.The technology combines the technique of improving a space with the different revolutions that have arisen in recent centuries, specifically speaking of the industrial revolution , in it, marked a before and after in technology, work by hand step to It was a serial work produced by a steam-based machine with which some kind of tool and transport belt was moved in it, thus developing a raw material in greater quantity, better budget and excellent quality.Click our site to know about World Cup Football.

It is important to highlight the fact that technology has always existed since man began as a simple nomad. The primitive man, used improvised tools with which they survived in high risk spaces. As the human language was developed technology that was purely for the purpose of caring for the family, was adapted to the individual to convert it, a technological paradise habitable and comfortable in every way. The technology is also applied to improve serial production which boomed at the beginning of the 20th century, thanks to entrepreneurs such as Ransom Olds (creator of the assembly line) and Henry Ford , who innovated the assembly line. The technology can be very tight with the economy of a company because in view of the machinery you may have depend on your final product.For any help visit: jomibechabd

Yearly Science Reads for the Holidays

Got somebody on your vacation list who needs a book? Trap question. Obviously you do, everybody needs books! Here are a couple of new science peruses worth giving — or keeping for yourself.

Nine Pints: A Journey Through the Money, Medicine, and Mysteries of Blood

Try not to be nauseous about getting this vivacious examination of everything from therapeutic bloodsuckers to blood-borne pathogens to benefitting off plasma. George's enthusiastic composing is flush with interesting subtleties.

Einstein's Monsters: The Life and Times of Black Holes

Space expert Impey's open methodology separates complex logical ideas effortlessly and energy, name-checking everybody from Edgar Allen Poe to Pink Floyd as he spreads out what we contemplate dark openings — and what stays secretive.

Turned On: Science, Sex and Robots

A shot discussion in a bar while going to a meeting drove Devlin down.

What may seem like a dim back street: the universe of sex robots. However, the AI scientist's mission is loaded with amusingness and openness as she scans for answers to every one of the inquiries you're presumably asking at the present time. Indeed, even that one.

Instructions to Love the Universe: A Scientist's Odes to the Hidden Beauty Behind the Visible World

Physicist Klein weaves together logical disclosure and eccentricity on themes running from ensnarement to determining the climate in this great gathering of ruminations on life, the universe and everything else.

Mind's End: What Wit Is, How It Works, and Why We Need It

"Quips are not mind's least shape, but rather its most astounding articulation," contends Geary toward the beginning of his perky, at times turbulent excursion through parody's connects to development and innovativeness.

Envisioning in Turtle: A Journey Through the Passion, Profit, and Peril of Our Most Coveted Prehistoric Creatures

Regardless of an antiquated criticalness to societies around the globe and a backstory that originates before dinosaurs, turtles are regularly neglected. Laufer gives the undermined creatures their due in this attentive, overwhelming read.

End of the Megafauna: The Fate of the World's Hugest, Fiercest, and Strangest Animals

Critical wolves and wooly mammoths, alongside numerous other outsized creatures, are no more, however scientists differ on why. MacPhee re-makes their lost world, compromised by a changing atmosphere and new predator (us), to test driving speculations.

Looking for the Lost Tombs of Egypt

Ideal for the easy chair Indiana Jones in your life, prehistorian Naunton burrows profound to discover new pieces of information that could prompt the resting spots of a couple broadly unfound individuals, including the ever-slippery Nefertiti.